Table Of Content

This makes it easier for visitors to leave your business reviews or interact with you on social media. Sites that are hard to read or have portions cut off because they don’t fit a smaller screen are bound to frustrate potential customers on their phones. This is great because it provides evidence that this business is experienced in a number of areas and has satisfied customers before.
The Importance of Strategic Manufacturing Website Design
The products section of CAST’s site features detailed filtering options, allowing users to filter by lighting type (path lights, directional lights, etc.) or by style. Once a user lands on a product page, they can not only view the product on a clean white background but also see images depicting the product in situ in the type of environment where it will be utilized. The worth of the manufacturing industry varies depending on factors such as the geographic region, specific sectors within manufacturing, and the timeframe being considered. Globally, the manufacturing industry contributes significantly to the global economy, generating trillions of annual revenue. You can check some of the top manufacturing websites for more information.
Viral vector manufacturing: design considerations to improve commercial success - Pharmaceutical Technology
Viral vector manufacturing: design considerations to improve commercial success.
Posted: Wed, 06 Sep 2023 07:00:00 GMT [source]
Tridelta Systems
To highlight the product, utilise bright colours with a touch of natural materials, or human elements such as a pair of hands demonstrating how the product works. In 2021, products will be used as design elements on websites, giving the product and website a more cohesive aesthetic. Manufacturers must promote their items with high-quality product pictures in addition to thorough product specifications. With more people researching products and shopping online, the high-quality product photography is more important than ever. With the right web design company for your website, products can be organized based on how sourcing professionals, engineers, and buyer personas search online.
Actionable Next Steps for Manufacturers...
For the non-designers out there, site navigation refers to elements like site menus (or navigation bars), often stuck to the top (header), bottom (footer), and/or side of each page, that help you get around the site. Rather than adding images, videos, and other visual elements to your site after it’s published, incorporate them into your design. So, how do you go about designing a manufacturing website that looks great and is easy to use?
Informative content can be shared on social media, resulting in increased organic traffic to your website. Of course, if you're writing about your own industry, you'll naturally include a lot of information that will help you rank for relevant terms in search engines. Clean, high-resolution schematics highlight the product’s dimensional data, while other tabs provide more details and technical specifications, as well as performance metrics. In addition to quickly informing the user of their corporate purpose, GE Aerospace’s hero includes imagery that loads quickly, even when browsing the page on a slow internet connection.
Some of our Valued Clients
Another great feature that Mac Instruments utilizes is a “Back To Top” CTA, which provides an easy user experience for their audience to get back to the top of the webpage. M3 Glass Technologies is a global leader in producing and shipping custom fabricated glass products. This family-owned company is now on its third generation of owners and has evolved each decade since the 1950s up-to-the digital age of today. Video is utilized strategically across Lockheed Marin's website, which helps diversify the content and engage with visitors who prefer visuals over reading content.
An important best practice to follow with images is to compress large image files, because large media files add to page weight, which slows the page-loading process. Since page speeds are now an important factor of Google Search rankings, having high quality images that don’t slow down your pages will be important for maintaining the website’s SEO. Notice each CTA begins with action-oriented verbs, such as Explore, Build, Start, See, and Learn. This kind of descriptive link text helps entice more users to click through by making them feel like they will achieve something and progress toward their goals. Global manufacturer BASF uses a mega-menu navigation feature to effectively simplify navigating a large website with a lot of content. Visitors access the menu by clicking one of the five navigation options listed at the top of their homepage.
Benefits of Strategic Website Design for Manufacturers
This approach features clear CTAs throughout the website, guiding visitors through a streamlined sales funnel. The CTAs include actions such as requesting quotes, scheduling consultations, and contacting the sales team. In addition, interactive tools enable visitors to customize products and find personalized information, all while capturing lead data used to drive conversions. SuperMax Tools manufactures drum and brush sanders for the woodworking and metalworking industries. This manufacturing website is a visually-driven, user-friendly website designed with their two target audiences — hobbyists and commercial users in mind. The website features easy-to-find product content, video tutorials, and dealer locations for SuperMax’s sanders and supplies.
To show the scope of Enel’s work and further build trust, the company includes relevant stats and noteworthy achievements on the website, highlighting their dedication to sustainable practices. Complete transparency and constant communication drive this collaboration. Your active involvement empowers us to elevate your manufacturing brand’s online presence, ensuring your brand’s ongoing online success. At Digital Silk, our highly acclaimed design team is the driving force behind our creative excellence.
If you want to know more about our Philadelphia digital marketing agency or find out how exactly we can help you, contact us via the phone or email. Affordable outdoor wood swing set kits from PlayStar are the easiest and fastest way to build durable children’s playgrounds and the website truly conveys this company’s mission. Great pictures and useful information about its products are some of the features that make Playstar’s one of the best among manufacturing websites. It is easy for website visitors to sort L&R products by industry, allowing them to quickly find the most appropriate products for their needs. The specifications on each product page are laid out clearly, with useful downloadable resources for customers looking for more information. On this eCommerce website, visitors can spot the detailed company's commitment notes that boost brand credibility and inspire potential customers to act.
Atlantic Equipment Engineers has been providing metal powders and compounds for industrial applications for over 60 years. More recently, the tech sector—with its ongoing and increasing need for high purity compounds—has been the biggest driver of Atlantic’s growth. As you scroll down, you will see insightful information, images, videos, and compelling buttons that request visitors to explore more content.

The site looks great, but the real beauty is evident in the updated usability. The site map and navigation were updated so customers are able to more easily find product downloads and information, and clear calls to action were added in the form of bright red buttons. The “Markets Served” page is a nice addition that helps make clear how their products can be used across various industries. Before and after photos were added to really illustrate the quality of their work and attention to detail.
My favorite section is “Industries work with,” which displays sketch images in columns with a thumbnail effect that leads visitors to view projects. Chrome Industries is a collective of passionate, resourceful creators (and riders) committed to building thoughtfully designed products that empower life on the move. The black footer features prominent contact forms and a red button that compels interested visitors to call the sales team. I love how the website's home page background image appears smooth and sophisticated due to the parallax scrolling effect. Potential customers can click the three black call-to-action buttons on the hero section to shop. EOS works in additive manufacturing, meaning they manufacture components for 3D printing.
With a passion for small business optimization and strategy, Christina has successfully launched her own business and now works to help others do the same. She has studied extensively at Arizona State University on the pre-medical track, and is now an entrepreneur, author, strategist and editor. It can take anywhere from 150 to 500 hours to design a website from scratch.
Their website has a module that uses an “accordion tab,” and when you hover over an icon, a corresponding CTA and description appear. It’s a good way to limit overloading visitors with CTA buttons while still making it easy to get to the right place. Product catalogs and technical specifications need a well-organized and easily accessible database that allows users to search, filter, and browse products. The design should also visually showcase your products and highlight important specifications. Take into consideration the type of audience that will be viewing the product and what information they will need to make a decision. To celebrate their 10th anniversary in business, Orbis Machinery opted for a bold, modern update to their website to help them stand out from the competition.
With complete transparency and regular communication, each project is treated as a collaborative partnership aimed at fostering the growth of manufacturing brands online. We map out your entire website to revolutionize your online brand and ensure constant, ongoing growth. We determine the key landing pages you will need for a seamless user journey and ensure a natural flow to your website. From newsletters, blogs or press releases, our copywriters will craft content that attracts and retains visitors, offering them a unique online experience and sending them down your conversion funnel. Design Peeps is a nimble product design company that specializes in human-centered design solutions tailored to clients’ needs. They operate as a lean, world-class team of passionate experts, without the rigidity of traditional agencies.